West End Ave

West End Ave

21 West End Ave
New York, NY 10023

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The NY Kids Club offers preschool, enrichment classes and an exciting array of camps, birthday parties and special events. We are on the corner of 60th St. between West End and Freedom. We are right past the Central Rock Gym next to us and across from the Morton Williams.

Center Director

Matthew Rogich

Matthew is a New Jersey native, raised in a large family of educators, military veterans, and nurses. When it came to carving his own path, Matthew attended Rutgers University of Newark (the most diverse campus in the nation) to study Public & Nonprofit Administration where he interned simultaneously as a paralegal in family law. Matthew has worked in educational administration since 2013, serving the private sector of the Upper West Side both as a manager and as an educator, though he finds his role as the Center Director of the West End Avenue location to be a true consilience of his life’s work.

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